Clear Cut Audit
1 time audit + findings report with recommendations.
Much like the scientific method, a problem-solving approach scientists use to mediate bias and answer questions, conversion optimization is an iterative and replicable process.
Clear Cut Experiment
Audit + findings report with recommendations + implementation and reporting.
Experimenting with different formats and tools, from forms to chatbots, is a great way to look at the types of interactions and conversion points that work best for your buyer personas. You'll discover some methods and conversion paths that don't perfectly align with what you're trying to accomplish. On the flip side, you could uncover new ways of interacting with your website visitors and making their experience that much better.
Clear Cut Optimization
Audit + findings report with recommendations + implementation and reporting + extended support.
Conversion optimization, also known as conversion rate optimization, is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. Conversion optimization is about data and experimentation.
I’m a marketer with a passion for helping clients reach their targeted audiences through inbound marketing. I’m fiercely dedicated to reaching goals and exceeding expectations, all while staying on time and on budget.
The longer I work in the Inbound Marketing world, the more I realize there’s a continual need for experimentation and optimization. Whether it be your website, an email sequence, or blog content, I want to help you evaluate your current content before making any major changes. Conversion optimization allows you to use tests to find your results and provides data to help you make decisions—which is always more reliable than going off a gut feeling.
When I’m not working, you can find me at a local sporting event, winery, or at the lake!
Curious about how conversion optimization could help increase your ROI? Let’s set up a time to chat.